94% of employees say the more meaning their job has the more likely they are to be engaged and your workplace design is a key element in establishing purpose in the workplace.
Your workplace design is an opportunity to knit together the DNA of your company and remind your employees not only why your organisation exists, but encourage behaviours that are consistent with your brand and install your brand values into your company culture.
Google, Facebook and Lego are all prime examples of this, creating unique and playful workplaces that reflect their brand ethos so their employees can immerse themselves into their work.
While slides and cubby houses might not be your thing, many modern workplaces incorporate their branding in their office design by displaying their logo or using the company colours, but effective workplace branding goes beyond this.
Look to create a story behind your company, something your employees can connect with and feel their own cause resonates with. Consider telling the history of your brand graphically in wall art or décor, or incorporate your mission into the very fabric of your workplace, creating a space in which everyone can understand your company goals and inspire your staff to work towards them.
People want to be a part of something big, something larger than themselves. Investing in workplace design to reflect your brand goes towards this and allows your employees to feel like they are part of a wider cause ultimately resulting in more engaged employees and greater productivity.